Diasorin

What’s behind

brief

Communicate technological innovation, love for research and the scientific challenge that are behind each DiaSorin diagnostic product, and do it at a great event, also organised by our Group, in the presence of more than 1000 customers from all over the world and with Nobel laureates as guests.

insight

DiaSorin research is really a challenge that deserves to be told: conceive an antibody capable of identifying a molecule among millions of others and to bind to it, select only the result of these unions so as to be able to quantify it and give a precise and reliable result, able to provide a certain answer to the scientific community and guide it to a correct diagnosis and the most effective treatment.

execution

What’s behind? The question that inspires the client's brief is transformed into the leit-motiv of an exciting journey that starts in the real world, enters the company's diagnostic tools and shows the wonder of the infinitely small: all with extremely advanced 3D animation techniques, capable of telling the invisible and blending perfectly with live recordings. An incredible journey, underlined by the sound design and a narrator among the most famous of the Anglo-Saxon world, capable of surprising and capturing participants on a mega 18 metre screen during the event, as now the corporate stakeholders via the web.