Gatorade

“Gatorade awards prizes to schools”

brief

A communication strategy that uses GenZ to recruit young people for the tournament and at the same time makes Gatorade the promoter of a lifestyle based on the principles of sport.

insight

A project that combines education with a school five-a-side football tournament with the opportunity to enjoy an exclusive experience at a global level, in collaboration with the UEFA Champions League. 15 Italian cities involved Two exceptional ambassadors: Esteban Cambiasso and Regina Baresi Only one protagonist: Gatorade

execution

Juventus Stadium and San Siro are the locations for an outstanding event In partnership with Sky. We fielded influencer marketing levers and traditional PR strategies to support the project. The main goal: a widespread distribution of Gatorade awards prizes to schools throughout the country and over 50 teams registered for the tournament.