Guna

We at Guna

brief

Guna aims to strengthen the presence and positioning of its product range in the dietary supplements market: a crowded but growing sector, where the unique characteristics of Guna's solutions can make the difference.

insight

Guna supplements are unique because they are based on Physiological Nutraceuticals and are the result of increasingly in-depth knowledge in the physiological and nutritional field: products that embody the company's mission and values, guided by strict ethical principles and dedicated to the production of unique, effective and innovative biological remedies without side effects.

execution

Implement a campaign, mainly for the web, which is modern and contemporary for the general public, but in line with Guna's corporate values: this is the heart of a strategy designed to reach Guna's target audience in all possible touch points, thanks to the support of a traditional press campaign and completed in stores with the creation of highly impactful POP materials. At the heart of the campaign are 4 episodes designed and produced for the web, which can be streamed on the main social networks, capable of telling the story of the Guna Lifestyle in a contemporary and enjoyable way, with an exceptional ambassador, Alessandro Del Piero, capable of perfectly embodying the corporate and product values. More than 20 million impressions and more than 5 million unique views, with almost 15,000 shares: important figures for a winning campaign, also capable of generating sales results.